Privacy Policy

Alika Tattoo Art ("we," "us," or "our") is committed to safeguarding the privacy of individuals who interact with us through our website and services. This Privacy Policy explains how we collect, use, disclose, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy laws.

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1. Data Controller

The data controller for the purposes of data protection law is:

Alika Tattoo Art ~ Alex Craig
Stoke on Trent, Staffordshire, United Kingdom
Email: alikatattooart@gmail.com

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2. Information We Collect

We may collect and process the following categories of personal data:

Identity Information: Name, social media handle, and other identifiers
Contact Information: Email address, telephone number, home address
Booking Details: Information provided through our booking system or consultation forms
Technical Data: IP address, browser type, device type, pages visited, and cookies
Payment Data: Where applicable, information relating to deposit transactions (note: we do not store full payment details)

You may also provide information voluntarily through contact forms, emails, or social media messaging.

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3. How We Use Your Information

We use your data for the following purposes:

To respond to booking enquiries and communicate about appointments
To manage and deliver our services
To keep records for administrative and legal purposes
To send marketing communications, where permitted by law and with your consent
To improve our website and user experience

We will only use your personal data where the law allows us to. The most common lawful bases for processing your data are:

Consent
Performance of a contract
Legal obligation
Legitimate interests

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4. Marketing Communications

Where you have opted in, we may send you emails or messages about our latest work, offers, or studio updates. You may unsubscribe at any time by contacting us or using the opt-out link provided in our communications.

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5. Data Sharing

We do not sell or rent your personal data. We may share your data with trusted third-party service providers who help us operate our business (such as website hosting via Pixpa, gmail, or payment processors), strictly under confidentiality and data processing agreements.

We may also disclose personal data when required to comply with a legal obligation or to protect our rights and safety.

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6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including to meet legal, accounting, or reporting requirements.

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7. Data Security

We have implemented appropriate technical and organisational measures to safeguard your personal data from unauthorised access, misuse, loss, or destruction. Despite these measures, no method of online transmission or storage is completely secure.

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8. Your Rights

Under data protection law, you have the following rights:

Access – to request copies of your personal data
Rectification – to request correction of inaccurate or incomplete data
Erasure – to request deletion of your data
Restriction – to request restriction of processing
Data Portability – to request transfer of your data
Object – to object to processing based on legitimate interests or direct marketing
Withdraw Consent – where we rely on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at alikatattooart@gmail.com.

If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO): www.ico.org.uk

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9. International Data Transfers

We do not transfer your personal data outside the UK. If we do so in future, we will ensure appropriate safeguards are in place in compliance with UK data protection laws.

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10. Cookies

Our website may use cookies or similar tracking technologies. You can control your cookie settings through your browser preferences. For full details, please refer to our Cookie Policy.

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11. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with the “Last Updated” date below. Please review it periodically to stay informed about how we are protecting your data.

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12. Tattoo Consent Forms & Client Records

As part of our services, we are legally required to collect specific information from clients before performing any tattoo procedures. This includes personal and sensitive data submitted via our digital consent form, hosted on our website and delivered to us by email.

What We Collect:

The tattoo consent form may collect:

Full name, date of birth, and contact information
Health-related information (e.g. allergies, medications, medical conditions)
Emergency contact details
Signed acknowledgements and consent to undergo tattooing

This data falls under special category (sensitive) data as defined by UK GDPR and is processed with your explicit consent.

Why We Collect It:

We process this information to:

Comply with UK health and safety and licensing requirements
Meet professional liability and insurance obligations
Protect your health and wellbeing during the tattoo procedure
Maintain legally required records of services provided

How We Store It:

Consent form submissions are received by email and securely transferred to encrypted digital storage. This data is not shared with third parties unless legally required (e.g. by insurers or public authorities). Access is limited to the tattoo artist (Alex Craig) only.

Retention Period:

We retain client consent forms and associated personal data for seven (7) years from the date of your tattoo appointment.

Your Rights:

As with all personal data we process, you have the right to:

Request access to your consent form and information
Request correction of inaccuracies
Request erasure (where legally permitted)
Withdraw your consent, unless the data must be retained for legal or insurance purposes

If you would like to access or manage your tattoo consent data, please contact us at alikatattooart@gmail.com.

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Last updated: 6 May 2026

For further information or questions regarding this policy, contact us at:
Email: alikatattooart@gmail.com